Mediadelcom people meet in person for the first time

Tallinn old town. Photo by Kaupo Kalda,

September brings us closer to autumn. In the global muddle of COVID-19, it has been unclear if Mediadelcom participants could gather in person. It is now clear that it is possible to get together: the consortium meeting (workshop) will take place in Tallinn (Estonia) on 7-11 September.

Through four days, the teams will discuss case studies. Three countries – Latvia, Estonia, Bulgaria – have performed pilot studies to set grounds for the fine-tuning of the operational variables and other aspects of the methodology. Other discussion matters include how to apply fuzzy-set methodology and diachronic approach, how to relate the case studies and bibliographical database, and how to apply the agency approach.

Mediadelcom was launched in March 2021 and the members of the teams long  to see each other face to face to better perform networking tasks and get to know the colleagues all over Europe.  Further details will be reported soon.

Coming up online conference: The pocketed media system – Not so soft censorship in Central-Eastern Europe

For the past year, Mertek Media Monitor (Hungary, a partner also for the Mediadelcom) has been led by Memo98 (Slovakia), MediaForum (Czechia) and ActiveWatch (Romania) to examine the media policies of these four countries.

They all used the same methods to analyse the phenomena of the media system. The researchers were looking for answers to questions such as
how do state advertising appear in the media market?
what is the system, financing and content of public service media?
how difficult is it to get information as a journalist?
is there evidence of bias in the media authority?

The coming up is the closing event of the research. Thus, the organizers urge to join it and be informed about the results and the policy recommendations. The event will be held in English. The research was funded by National Endowment for Democracy.

When: 29th of June 2021. 10:00 (CEST, UTC+2)
Where:  Zoom

Specifics of the legal and ethics domain under WP1: transcript of the podcast episode #3

Mediadelcom podcasts started to introduce in more detail the domains, which as the hypothesis suggests create the most of risks and opportunities for media. These domains are: legal and ethical, journalism, media competencies, media usage patterns.

Podcast episode #3 provided some insights into the legal-ethical domain.

Contributors of the Podcast #3. Snapshot from the Teams screen.

Prof. Halliki Harro-Loit, the Mediadelcom project coordinator, provided the general introduction into the particular domain saying:

The legal and ethical domain provides a normative frame for the other domains of journalism, media usage and competency. It’s also true that legal regulation and the accountability system have both been described by previous research teams. Still, this domain is important for the risk analysis, especially because we have to check first if there is a legal basis for deliberative communication. And then, of course, it’s more even more important how the legal regulation is implemented in national contexts.

Marcus Kreutler from the Technical University of Dortmund, Germany, has been working on the aspects and variables for the accountability (largely self-regulation) topic, for which he provided an abstract:

Our domain of regulation on the whole is concerned with what the media and what journalists can or should do. This concerns mainly two questions. First, what can be published, in legal terms, that would be a freedom of expression. And second, how to gather the material to be published, in legal terms, that is freedom of information.

Liberal constitutions try not to interfere with what can be said or what can be published for very good reasons. And there are only few exceptions defined by law. But that doesn’t mean that everything else is acceptable or helpful for the society or from the perspective of media ethics. And this is where media accountability actually comes into play. We are looking at non-state mechanisms that try to hold the media accountable to society, which they are supposed to work for.

Ideally, media accountability is filling that relatively huge space that is free of legal regulation. But it can also be seen as a step ahead to avoid legal interference. When media accountability instruments are working, legal action in that field is simply unnecessary. That leaves a kind of freedom that is actually desirable. If we’re looking at it historically, institutions like voluntary press councils or ombudsmen were often an attempt to prevent external legal interference. These statutory institutions or state institutions could govern what the media are supposed to do. So it can be a way to safeguard the autonomy of the media. It doesn’t mean that the reel of journalism or media ethics is necessarily narrower on Twitter than the legal framework is. To give you an example, journalism ethics demand that journalistic sources are protected by the journalists. But penal laws, on the other hand, might require to identify these sources.

The mechanisms of media accountability differ in each country context. So this is an important area of research within the Mediadelcom project. What we are trying to do here is to look at both agents within but also outside journalism to get a complete picture. So if we are looking at media accountability mechanisms, from a very narrow point of view, we are basically concentrating on journalistic agents and mechanisms that are in place inside journalism. But of course, the picture can be broadened to have a look at other agents who also play a role here.

If you think of some countries, particularly in Northern Europe where we have a very highly institutionalized framework of media self-regulation, of media accountability, we are quickly thinking of press councils, or established codes of ethics or ombudsmen that work either for the industry as a whole or for single media houses.

But there could be other means as well. Aspects like media-critical coverage, both inside journalism, but also outside journalism that play an important role. The risk really lies in the mixture of mechanisms in daily action. If you think of press councils again, a council to deal with audience complaints was introduced pretty early in the United Kingdom, for example, but it failed to be very stable in the long run. So other mechanisms could really come into play.

The Greek team from ELIAMEP has been working on the legal variables. Anna Kandyla spoke about these considerations.

For identifying risks and opportunities for deliberative communication in the legal domain, we have chosen to follow the fundamental rights perspective. Fundamental rights do provide the necessary basis for the democratic process for citizens to be able to take part in decision-making to exercise control over it in democracies. Fundamental rights provide some consistency, when it comes to approaching various legal areas.

Within the framework of the Mediadelcom project, we have decided to take free speech as the backbone, but to dissect the freedom to freely express opinions from the right to seek, receive and impart information. We single out freedom of expression as the first conceptual variable in the study of the legal domain, and freedom of information as the second. Freedom of expression will be covered through a set of operational variables that we are developing, aspects that are related to the freedom to express ideas, views and opinions. Freedom of information – this conceptual variable will focus on elements specifically related to access to public information.

We will base assessing risk and opportunities on two criteria. The first is the existence of regulatory safeguards that create an enabling environment for the exercise of each of these freedoms in the countries covered by our project. And so we’re not merely interested in the formal existence of particular provisions but whether these provisions are really creating conditions for exercising these freedoms. And of course, international codes and conventions and other standards of good practice are relevant for forming this evaluation.

Still, assessing risks and opportunities is not just a matter of evaluating the relevant legal codes. Sometimes we have them looking good on paper but, in practice, they are not enforced. Thus, the implementation of the rule of law has important implications for freedoms of expression and information. Hence, our second criterion focuses on the effective application of rules and standards. In assessing risks and opportunities, we try to take both dimensions into account, and see how they interact and what the end result would be.

Report on sustainable journalism in Sub-Saharan Africa to be launched

The Embassy of Sweden in South-Africa together with partners will arrange a seminar launching a policy brief developed by a team of Swedish and African researchers and media practitioners who have jointly examined how independent journalism can be not only a leverage for democracy but also contribute to sustainable societies. And how media itself can develop new models for its own sustainability. One of these partners is also the MEDIADELCOM consortium member – Jönköping Universty, Sweden.

Meet the rapporteurs and follow the discussions around a new way of looking at journalism – called sustainable journalism, discussing about the future of journalism in a society marked by a lack of sustainability. Mark your calendars to watch the seminar online, held on Friday, 23 September 2021 between 14:00 – 15:00 hrs CEST/SAST Stockholm, Berlin, Brussels, Pretoria (UTC+2).

Online transmissions in social-media channels, in @fojo_int, and #SwedenInSA .


New book: Comparing Post-socialist Media Systems

The Croatian partners of MEDIADELCOM from the Zagreb University together with the Inter-University Centre Dubrovnik (IUC), and the Department of Communication, University of Copenhagen, are launching a new book, Comparing Post-socialist Media Systems: the Case of Southeast Europe.

This book explains divergent media system trajectories in the countries in Southeast Europe and challenges the presumption that the common socialist experience critically influences a common outcome in media development after democratic transformations by showing different remote and proximate configuration of conditions that influence their contemporary shape.

This is a conceptually rich, methodologically sophisticated, and interdisciplinary analysis of south-east European media systems that explains continuity, change and divergence between the six cases. It deserves to be read not only by scholars of the region but by those considering how to approach more generally the study of comparative media systems and cultures.

John Downey, Professor of Comparative Media Analysis, Loughborough University

Applying an innovative longitudinal set-theoretical methodological approach, the book contributes to the theory of media systems with a novel theoretical framework for the comparative analysis of post-socialist media systems. This theory builds on the theory of historical institutionalism and the notion of critical junctures and path dependency in searching for an explanation for similarities or differences among media systems in the Eastern European region.

Extending the understanding of media systems beyond a political journalism focus, this book is a valuable contribution to the literature on comparative media systems in the areas of media systems studies, political science, Southeast and Central European studies, post-socialist studies and communication studies.

The launch took place on Apr 15, 2021 at 04:00 PM CEST – Sarajevo, Skopje, Zagreb.
The event was streamed live and can be catched up at the IUC YouTube channel

Podcast transcription: what is deliberative communication?

Prof. Daniel Hallin (USA)
Prof. Lars Nord (Sweden)

This piece provides the reflections on ‘deliberative communication by professor Lars Nord (Sweden) and professor Daniel Hallin (USA) who addressed the topic on the MEDIADELCOM kick-off meeting and also in the MEDIADELCOM’s podcast episode No. 2. Subsequently, we present their talk in writing.

The acronymic name MEDIADELCOM stands for media deliberative communication. In the last podcast episode, we disclosed the concept behind that expression. This is the core concept of the entire research.

The kick-off meeting was held last week, which set the sails for the Horizon 2020 research project for the next three years. Over the Teams communication platform, the inceptive discussions took place for four days. One of the first ideas there to be defined was ‘deliberative communication’.

Lars Nord, professor in Political Communication at the Mid-Sweden University, elaborated the notion of deliberative communication in the context of MEDIADELCOM research at the kick-off meeting. He also made a brief popular overview at the key tack of the project for the podcast.

He said, “As this project deals with media related risks and opportunities for deliberative communication, I think it is very important to ask ourselves what we mean by deliberative communication. I think it is a core concept of the whole project and needs some reflection.

An analogy to explain the project is ‘democracy’. All the countries each one has free and fair elections. People are voting for ‘their’ parties, and then get governments based on the results of the election. This is, of course, a key sign of democracy.

However, when you are talking about democracy with communication using the adjective deliberative for both, you not only take into account the voting process. But also the reasoning. And the arguing about different ideas, and about some of the great theories on deliberative democracy and communication. They suggest that you don’t only participate in voting, but you are also meeting other people for conversations about what is going on in the society. You have equal access to these public arenas, where you can discuss societal topics. And, you’re there for your own interest, not representing other of society’s interests or pressure groups. Such conversations really witness both working deliberative communication and deliberative democracy.

So in my view, these very high demands on such democracies mean that in reality, you probably won’t find any country in the world today to meet all these standards. But on the other hand, I think it’s realistic to say that this is a goal to strive for. You should try to become more deliberative in democracy, because it really improves its quality.

The media probably plays a great role here. If media only reports about political alternatives, and about political candidates, and mirrors the political conflicts in society, media do not really meet standards of deliberative communication. You should also expect the media to provide access to the arenas for the people on equal terms. You should ask media to encourage public discussions about current events. So you demand much more of the medium within this deliberative communication framework.

I think our project is very interesting in this aspect that, of course, we don’t expect to find the perfect democracy among the involved countries. But we will certainly try to identify what media processes actually improve deliberative communication and what risks there are for reaching it. Thus, we are not looking for an example that deliberative communication actually exists in. But we would like to map the conditions across countries and the possibilities for going in the direction of deliberative communication. I think that would be one of the biggest benefits of this project.”

On the third day of the kick-off meeting, MEDIADELCOM’s advisory board spoke up. One of the distinguished members on the board is Daniel Hallin, Professor in Communication at the University of California at San Diego. In his video address to the consortium, inter alia, he briefly provided the American perspective to the issue.

He said, “We had an extraordinary last year with the pandemic, the black lives matter protests and general social mobilization over issues of racism and the attempt by Trump to overturn the electoral process following his defeat. All these historic events produced a tremendous amount of discussion over the role of journalism.

One of my best-known contributions to the study of deliberative communication, the one that was referenced frequently during the discussions of the last year, is my schema of the three spheres of news, the spheres of Consensus, Legitimate Controversy and Deviance. It is most often interpreted in the form of an argument that the sphere of Legitimate Controversy is too narrow, and excludes too many points of view. And this is often indeed an important problem. But with the crises of last year, I think we can see more clearly that the sphere of consensus and the forms of journalism that contribute to building it, are actually very important: it is very important that society be able to reach consensus on certain kinds of issues—on a scientifically based response to the pandemic or the climate crisis; on the rejection of racism; on the rules of the game of democratic politics.

It is also legitimate that there are boundaries to the sphere of Legitimate Controversy, which become deeply problematic when powerful political actors refuse to respect them. And for journalists, it is not clear that just reporting the news accurately in the traditional way is an adequate response to the kinds of threats to deliberative communication we face today – in the US, there is a lot of interesting debate going on now about the meaning of “objectivity”, which, of course, has for so long been central to American journalistic professionalism and journalists are really rethinking that.

I would add finally here that, although there is a lot of reflection going on within journalism, I think that journalists themselves cannot solve the problems that we currently face. We have to understand their role within the whole context of what is going on in the political system.”

The 4-day kick-off meeting officially launched the project into three years of research. As a result, we will hear much more findings related to ‘deliberative communications’. Our website will consistently provide all of it, bit-by-bit.

First podcast episode sheds popular light upon MEDIADELCOM

MEDIADELCOM has released the first podcast episode. It talks about the project’s intentions and goals.

Halliki Harro-Loit, the project coordinator and the professor in journalism of the University of Tartu (Estonia) reveals the main characteristics of MEDIADELCOM, the participating countries and teams, and the theoretical background. The latter is related to four main domains, which as the project’s hypothesis suggests create most of the risks and opportunities to be detected: legal and ethical regulation; media related competencies of both the journalists and the lay public; media usage patterns; and journalism news production.

In the podcast episode, representatives from two of the projects 17 teams express their expectations for the project. Peter Berglez, a professor in media and communication science from the Jönköping University (Sweden) says he hopes the project will produce “very important research about media and journalism development in European context”. On the one hand the consortium will make use of pre-existing multiple research on various aspects of journalism while, on the other hand, it will use the findings to establish understanding of the development of media in the EU from an economic point of view and from the democratic perspective.

Regarding the consortium, Peter Berglez says, “I have very great expectations concerning the network of researchers and scholars this project builds upon. It will also pave the way for a lot of good research in the future.”

Lenka Waschková Císařová, assistent professor from Masaryk University (Brno, CZE) also looks for a common working field for researchers coming from the CEE countries. “I hope that we will finally cooperate in Central and Eastern Europe because I know several colleagues from projects, conferences, papers, and books but we have not had an opportunity to work together. So I am glad that we finally meet in this project.”

“I think that it is a brilliant idea not to collect new data but rather work with the existing data,” Lenka Waschková Císařová adds. She feels, CEE countries have much information about themselves but due to divergence in media systems, policies and even languages, media researchers in the CEE countries do not know much about what has been studied or what kind of knowledge has been accumulated by others.

“The media situation pushes research to focus more on longitudinal understanding of media development in different countries,” Lenka Waschková Císařová says. This is the foundation of the overall context.

Peter Berglez notes that currently “the concept of professional journalism is in many ways questioned. … So what we need to explore under that, is the media development, the relation between the traditional journalism and other types of practices, which somehow represent journalism as well, or the big global platforms and social media.”

The kick-off meeting for the MEDIADELCOM will take place over four days from 23-26 March 2021. The project coordinator explains that as the meeting has to be held online and bring the project’s specifics to everyone’s attention, the duration of each day are planned to be short – 4 hours max.

In the early bird mood, however, two virtual meetings have already taken place – the say-hello-meeting and the work-package 1 meeting. Halliki Harro-Loit expects the next general workshop in September to take place in person.

The website is under construction

The current webpage is under construction. Thus, you may witness some pecularities during the development work. All items on the webpage are subjected to change.

Also we would appreciate, if you let us know about possible errors, shortfalls and suggestions at

The MEDIADELCOM is carried out by 17 teams representing 14 EU countries. The project pays special attention to CEE.

The project starts

Abbreviation DELCOM stands for ‘Deliberative Communication.’

The project MEDIADELCOM is titled Critical Exploration of Media Related Risks and Opportunities for Deliberative Communication: Development Scenarios of the European Media Landscape, which is financed within the EU’s funding programme for research and innovation Horizon 2020. The project is coordinated by the University of Tartu (Estonia) and is to start in March 2021.

The overall objective of MEDIADELCOM is to develop a diagnostic tool (multiple scenario building model) for policy makers, educators, media critical bodies and institutions, as well as for media experts and journalists, which enables the provision of holistic assessment of risks and opportunities concerning deliberative communication and consequently social cohesion in Europe.

The MEDIADELCOM diagnostic tool enables drawing multiple risks and opportunity scenarios of the European media landscape at large, as well as the development of media landscapes in individual countries. Conceptual and operational variables for multiple scenarios will be created by thoroughly examining the diachronic and synchronic changes in news media ecosystems in 14 European countries with special attention to Central and Eastern Europe (CEE).