This episode introduces the last but not least domain in Mediadelcom project – the domain of competencies. Those of the both: of the general audience, or media literacy, and of journalists, their professionalism. Mediadelcom project – seeking for risks and opportunities for the media – has developed the domains beyond just theoretical conceptualization. It has become apparent that media literacy is a much promoted feature that does not have enough impact on the real life. While the professionalism issue does not fully fit in only to the competencies’ domain but subsumes also the domains of journalism and ethics. The speakers are: Halliki Harro-Loit (EST), Slavomir Gálik (SVK), and Lenka Wáschková Cizařová (CZE).